Cradle to cradle signals end of microplastics

Read the full story at Hamburg News.

A tracksuit by the Hamburg-based startup Runamics tracksuit contains what every athlete at the Olympic Games covets namely gold.  The crowdfunded combination of hoodie and tracksuit pants are produced according to cradle-to-cradle guidelines. Steffen Otten, joint founder of Runamics, stressed: “Everything from harvesting the organic cotton to sewing the garment is checked in detail and certified by the Hamburg-based EPEA GmbH.”  The enthusiastic runner is eyeing both eco-friendly, healthy sportswear and the environment. Conventional functional clothing is made of synthetic fibres that break when washed and release microplastic particles which end up in the ocean and on our plates. Otten realized quickly that microplastics are not the only problem in textile value creation and found a solution in the cradle-to-cradle concept coined by Professor Michael Braungart, founder of EPEA

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