Category: Circular economy

Europe’s drive to slash plastic waste moves into high gear

Read the full story from e360.

As part of a broader effort to create a circular economy that reduces waste and greenhouse gas emissions, the European Union will ban a host of throwaway plastic items next month and is working to create an expansive and lucrative market for recycled plastics.

Covestro ‘think tank’ to address how recycled food waste, fashion and mattresses make up circular economy

Read the full story at the Pittsburgh Post-Gazette.

A year ago, Markus Steilemann, chief executive of Germany-based Covestro, declared the company aimed to become “fully circular” — a goal that includes having its 30-plus manufacturing facilities worldwide powered by renewable energy sources and using recycled raw materials for the plastics and specialty materials it makes for automotive parts, furniture, appliances, and other consumer and industrial goods.

Mr. Steilemann didn’t attach a timeline to his strategy. “But it was kind of a bold statement,” said Richard Skorpenske, Covestro’s head of advocacy and sustainability at its North American headquarters in Robinson.

Wind industry calls for ban on old turbine blades in landfills

Read the full story at Bloomberg Green.

Countries across Europe should ban old turbine blades from going into landfills by the middle of the decade, industry group Wind Europe said Wednesday.

World’s largest offshore wind farm developer to recover, reuse or recycle turbine blades

Read the full story at CNBC.

The issue of what to do with wind turbine blades when they’re no longer needed is a challenge for the industry. A number of companies involved in the sector have attempted to find solutions to the issue.

The Reusies

UPSTREAM and Closed Loop Partners are launching the first ever virtual awards show for the Reuse Movement in the U.S. in 2021.

This inaugural event celebrates the pioneers, the trailblazers, the innovators and game-changing heroes who are developing a better way than throw-away, advancing systemic change and co-creating a world where we can get what we need and want without all the waste.

The Call for Nominations is open until July 11.

The pandemic let us imagine a world without waste

Read the full opinion piece in the Los Angeles Times.

The so-called linear economy — or a “take, make, waste” system — that has been the basis of our industrialized society for the last 150 or so years has wrought so much damage to the environment that we might just consume ourselves out of existence unless something changes soon.

Fortunately for us, there is a better way, and one that recently has begun to gain real traction outside the world of economists and environmentalists. It’s called the circular economy because it envisions a system in which every product, building, vehicle — every thing — is designed to have a long and useful life and afterlife.

Trillions of pounds of trash: New technology tries to solve an old garbage problem

Read the full story at CNBC.

The world generates trillions of pounds in solid waste each year and landfills are no solution as they leak greenhouse gas emissions contributing to climate change.

AMP Robotics thinks it can solve some of the recycling industry’s biggest challenges with an AI and machine vision-based autonomous recyclables-sorting technology.

Other innovative start-ups, like Footprint, are seeking to end the use of single-use plastics altogether and call recycling of plastic “a joke.”

Webinar: Powering Sustainability and Circularity with Connected Products

Jul 8, 2021, 11 am-noon
Register here.

Brands are transforming the way consumers engage and interact with their products by connecting physical items with the digital world. Along with creating engaging consumer experiences, brands are also enabling circularity, driving sustainability and providing digital traceability of the entire supply chain. They are leveraging digital ID technology to get to the granular level of traceability of products, understand the genealogy of each item and establish end-to-end supply chain traceability.

With brands pledging net-zero carbon targets and growing consumer demands for transparency and provenance, traceability is becoming crucially important. And companies are turning to cloud-based solutions to accurately map their raw materials and carbon footprint at each stage of the supply chain and track from source to consumer and beyond. 

In this hour-long conversation, you’ll hear how global brands like adidas are leveraging these technologies to drive sustainability and the circular economy.

Among the things you’ll learn:

  • How companies are championing sustainability by establishing a direct communication channel with their consumers through their products, powered by digital IDs.
  • How adidas is furthering its circularity agenda by directly involving consumers  through recommerce and upcycling, strengthening its cradle-to-cradle approach.
  • How to minimize waste by reutilizing products and materials at the end of their life, mimicking the regenerative cycle of nature.
  • How end-to-end supply chain traceability can enable circularity across many industries, including apparel, food, beauty and pharma through platforms like


  • Joel Makower, Chairman & Executive Editor, GreenBiz Group


  • Max Winograd, Vice President, Connected Products, Avery Dennison Smartrac
  • David Quass, Global Director, Brand Sustainability, ‎adidas

States active on recycling and waste legislation in first half of 2021

Read the full story at Waste Dive.

Lawmakers have tackled legislation aimed at cutting single-use plastics, reducing materials headed to disposal and increasing recycled content use, but missed the chance to pass high-profile EPR bills.

Tomorrow Water awarded USDA SBIR grant to develop eco-friendly solution for recycling keratin from livestock rendering waste

Read the company news release.

Tomorrow Water, an innovative total solution provider of water treatment technologies and eco-friendly waste management solutions, has been awarded a highly competitive Small Business Innovation Research Program (SBIR) grant by the US Department of Agriculture (USDA). The funding will support the development of its environmentally friendly technology that extracts and upcycles valuable keratin from discarded animal rendering waste. This new technology is one of the many innovations created by Tomorrow Water in its pursuit of a “clean and beautiful world beyond waste.” 

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