New Company Brings Produce From the Roof to the Supermarket Aisle

Read the full story at Good.

Growing produce on your roof is a productive way to take advantage of the space, but is it possible to make it commercially viable on a larger scale? A new company’s business model may show the way. New York-based BrightFarms, which builds rooftop greenhouses, hopes to turn a profit while cutting shoppers’ “food miles” down to zero by growing vegetables where people buy them: the supermarket.

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