Day: August 17, 2011

A Magnate’s Green Epiphany

Read the full post at NYT Green.

Ray C. Anderson, a leading green business advocate and founder of Interface, one of the world’s largest carpet manufacturers, died last week. He’d spent the last 17 years promoting the benefits of sustainable business practices, not only for protecting the environment but for boosting the bottom line.

His “epiphany” came in 1994, when he read Paul Hawken’s “Ecology of Commerce.” He documented his transformation from plunderer to protector in his book “Mid-Course Correction: Toward a Sustainable Enterprise,” which is now required reading in every green M.B.A. program.

Mr. Anderson wasn’t the first to embrace green business practices like waste reduction, biodegradability and recycling, but he was the first to apply them in a large-scale industrial company, according to L. Hunter Lovins, president of Natural Capitalism Solutions, a sustainable business consulting group.

Paul Hawken pays tribute to green-biz visionary Ray Anderson

Read the full story at Grist.

Ray Anderson, a pioneering sustainable business leader, passed away last Monday. At a memorial service on Thursday, Paul Hawken paid tribute with this eulogy. Hawken is author of the 1993 book The Ecology of Commerce, which inspired Anderson to leave behind business as usual and strive for true sustainability within his carpet company, Interface.

For God and a Greener Country

Read the full post at Climate Progress.

When most Americans think of faith communities they don’t necessarily think of environmentalism. Yet across the nation groups of believers from a wide range of religions are taking steps to protect the planet for future generations.

Once-Scorned Light Bulbs Are Advancing

Read the full post at NYT Green.

In my Pragmatist column in Thursday’s Home section, I describe the latest advancements in energy-efficient light bulbs in response to the Energy Independence and Security Act of 2007, part of which takes effect next January.

Much of that discussion focuses on so-called C.F.L.’s, or compact fluorescent light bulbs. While they have improved in recent years, the technology continues to be hampered by worries about its environmental impact in landfills because C.F.L.’s contain mercury.

Environmentally minded consumers who hope to shave a few dollars from their electric bills by using C.F.L.’s can take solace in the fact that some groups consider C.F.L.’s greener than the bulbs they replace.

In 2008, for instance, the Natural Resources Defense Council published a paper suggesting that C.F.L.’s do less environmental harm than standard incandescent bulbs.

A Facebook Game Teaches ‘Upcycling’

Read the full post at NYT Green.

In Thursday’s paper, I write about the design team at TerraCycle, a 10-year-old “waste solution development” company in Trenton. TerraCycle’s designers practice upcycling, that is, taking the packaging overruns of companies that make juice pouches and chips, for example, and turning them into tote bags, wallets and notebooks sold at Target and Wal-Mart.

Through its “brigade” programs, the company also collects post-consumer trash harvested by schools and community groups and sells it to recyclers, who turn it into plastic pellets that can be made into building materials. To promote the brigade program, TerraCycle has joined with Guerillapps to create a Facebook game about upcycling called Trash Tycoon. Al Gore gave the game a high five recently in a speech he delivered at the Games for Change Festival at New York University.

It’s in its beta phase, which means you can play the game but kinks and wiggles are still being ironed out.

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