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Mars has partnered with Unreasonable Group to introduce Unreasonable Food – an initiative that aims to make the food supply chain more sustainable, aligning with Mars’ 2050 net-zero commitment.
Under the Unreasonable Food umbrella, Mars’ snacking division will collaborate with Unreasonable Group over a three-year period, collectively fostering a future of food production that is more regenerative, inclusive and equitable.
Unreasonable Food will focus on four key pillars: shaping the future of food; improving farmer livelihood; transforming food supply chains; and reimagining sustainable packaging. The pillars provide a framework for identifying new solutions that address sustainability challenges relevant to Mars’ global operations.