6 insights for creating a great sustainability video

Read the full story in GreenBiz.

“I’d love to create a video about what we’re doing!” I hear this line frequently from people who are doing fantastic work and want to showcase their innovations or be a sustainability role model and inspire others to follow suit.

It’s a noble idea, but it’s not that simple. For starters, it generally requires analyzing the big-picture, including getting clear about who your audience is and establishing what your goals are for the video before charging forward. The answers can influence almost every decision you make along the way.

I’ve been producing videos on sustainability topics for 25 years. (View some examples here, including a recent video for the University of San Francisco’s Office of Sustainability that I’ll reference going forward.) I’d like to offer six insights that can help your project succeed.

Hearing on Nomination of Attorney General Scott Pruitt to be Administrator of the U.S. Environmental Protection Agency.

The Senate Committee on Environment and Public Works is holding Scott Pruitt’s confirmation hearing today. Pruitt has been nominated by President-Elect Trump to lead the U.S. Environmental Protection Agency. Video of the hearing is available on the committee’s web site.

In Defense of Darkness (TEDxRichland)

My good friend Scott Butner gave a talk on the advantage of dark skies at TEDxRichland awhile back. The video is now available on YouTube. The photos and time lapse video are all his. Here’s the summary:

How many times have you looked up at the night sky? The stars and the moon…the occasional shooting star. Did you realize that most likely you are seeing very little of what is actually up there? Light pollution ruins the experience for most. Maybe it’s time to take back the night.

Edible food packaging made from milk proteins

Read the full story from the American Chemical Society.

At the grocery store, most foods—meats, breads, cheeses, snacks—come wrapped in plastic packaging. Not only does this create a lot of non-recyclable, non-biodegradable waste, but thin plastic films are not great at preventing spoilage. And some plastics are suspected of leaching potentially harmful compounds into food. To address these issues, scientists are now developing a packaging film made of milk proteins—and it is even edible.

The researchers are presenting their work today at the 252nd National Meeting & Exposition of the American Chemical Society (ACS). ACS, the world’s largest scientific society, is holding the meeting here through Thursday. It features more than 9,000 presentations on a wide range of science topics.

What Can Today’s Designers Learn From Nature?

Janine Benyus’ TED Talk (video embedded below), “Biomimicry in Action”, was one of the featured talks on NPR’s TED Radio Hour on Friday. The topic was The Power of Design.

Vote for your favorite data stories video

Science Magazine’s Data Stories competition is still accepting votes for their People’s Choice award. The competition asked people to submit short-form (90 second) videos that use data visualizations to tell stories. View all of the submissions here.