Category: Social media

‘Droughtshaming’ hopes to out California water cheats

Read the full story from the BBC.

With water levels at a record low in California, vigilantes are using social media to shame their neighbours into saving more water.

#Droughtshaming – a practice that began online last year – is back again as California enters its fourth summer of extreme drought. Residents who catch their neighbours wasting water are posting pictures and videos, often with addresses, on Facebook and Twitter as well as via apps. (It is the home of Silicon Valley, after all.)

Decoding green Twitter: Secrets for online sustainability success

Read the full story in GreenBiz.

Yes, Twitter is great for marketing. It’s also a powerful tool to engage fellow sustainability leaders, which could come with other business perks.

10 top tweeters on sustainable leadership: from Al Gore to Sheryl Sandberg

Read the full story in The Guardian. Who are your favorite sustainability tweeters?

As we launch a new leadership hub, we’ve put together a list of some of the most compelling Twitter users talking about true sustainability leadership.

LinkedIn tips for an effective sustainability message

Read the full story at GreenBiz.

Driving sustainability messages home to firms can be challenging. With various platforms at one’s disposal and competing messages hitting target audiences, getting one’s message across can be a thorny task. Despite such challenges, communicating sustainability remains a top priority for leading industry associations and business organizations.

On June 19, the Industry Association Council at the Network for Business Sustainability Canada convened to discuss effective communication activities on sustainability. Facilitated by Ivey Business School Professor of Management Communications Mary Weil, the IAC session explored the merits and implications of traditional and social media communications tactics in elevating sustainability as a key message within industry circles.

64 (And Counting!) Conservationists You Should Be Following On Twitter Right Now

Read the full post at The Dodo.

We’ve compiled some of the best conservationists (individuals, not organizations) and other conservation-minded people who use social media to advance their or others’ research — with the ultimate goal of saving the world’s species. While there is some debate about exactly who qualifies as a “conservationist” in the strict sense of the word, for the purposes of this Twitter list we included scientists who work on conservation problems, communications managers who advocate for conservation, and outspoken supporters who spread the message of conversation around the globe.

(Note: we’re bound to have left some out — tweet @melissa_cronin with suggestions, and we’ll add them to the list.)

You can follow the entire list by clicking here.

How to Make a Map Go Viral

The Atlantic offers advice on viral map making from Nik Freeman.


Social Media in #HigherEd Measuring the immesurable industry

Read the full post at

Social media in higher education is unlike any other industry. It’s not B2B, B2C, B2 — anything, really. There are no measurable sale conversions (connecting a Facebook interaction to application, enrollment and tuition payment is virtually impossible), yet the reputations at stake are higher than ever. Rankings, donations, enrollment; these schools compete with each other to build the future of our world through their students, and letting the wrong ones go changes everything. So what do we do?


How to tell sustainability stories on social media

Read the full story in The Guardian.

Companies need more resources to sell sustainable change through entertainment and useful information.

Citizen Science: How A Facebook Game Could Help Us Tackle Climate Change

Read the full story from Think Progress.

Dan MacLean knew a fungus was killing off ash trees in the U.K. by the thousands.

He also knew, through his work at Norwich’s Sainsbury Laboratory, that some trees had shown resistance to the fungus, Chalara fraxinea, and if he and his fellow scientists could just identify which gene was responsible for the resistance, they could potentially cross-breed a strand of fungus-tolerant trees. But computer programs provided only limited help, and human scientists didn’t have the time or resources to sift through thousands of ash genes.

So MacLean and his colleagues did what any serious scientist in search of answers would do when faced with a dilemma: they took the problem to Facebook.

A Site For Borrowing Power Drills, Kitchen Equipment, And Anything Else You Can Think Of

Read the full story at FastCo.Exist.

Daan Weddepohl created–a site for borrowing stuff–after a series of traumatic experiences. First, his apartment burned down. Second, his girlfriend dumped him. Then, his mother became seriously ill.

He was forced to stay with friends and get by without all the things he had normally. “At first, having nothing was terrible thing, but after a while I started accepting it and realizing that it was okay. It helped me create very strong human connections. People were happy to help me out, and they felt really good when they shared.”

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