The great conundrum of the sustainability influencer

Read the full story at Grist.

Can we escape the growth model that’s built into the influencer economy and fashion itself?

TikTok for physics: influencers aim to spark interest in science

Read the full story in Nature.

The UK Institute of Physics has turned to young social-media stars to get more schoolchildren excited about the subject.

New study examines social media’s role in reducing food waste

Read the full story at Food & Beverage Industry News.

Social media campaigns can play a role in people’s food waste behaviours but work best when combined with other intervention tools, according to a new Fight Food Waste CRC report

Twitter bans climate change propaganda ads as deniers target platforms

Read the full story in the Washington Post.

Twitter is banning advertisements that promote climate change denial in an effort to curb the reach of groups seeking to downplay the extent of the environmental crisis.

Under the new policy, advertisements that contradict the “scientific consensus” on climate change will be prohibited along with other types of banned-ads such as campaigns that contain violence, profanity or personal attacks. Twitter will be relying on reports from the Intergovernmental Panel on Climate Change, a unit within the United Nations, to inform its decisions about which advertisements break its rules, according to the company.

UBC prof creates social media hub to address climate and ecological crises

Read the full story in the Vancouver Sun.

Dr. Kai Chan has launched a website called CoSphere to help people connect with others and learn how to take action for a sustainable future.

How the U.S. Fish and Wildlife Service turns metrics into engagement

Read the full story at PR News.

Measuring the impact of social media posts can be tricky.

Many social media measurement strategies revolve around “vanity” metrics like reach, impressions, shares or retweets, but those KPIs can be misleading. Just because a tweet is retweeted multiple times doesn’t mean users are actually clicking on the link found within.

So communicators must separate quantitative and qualitative metrics—volume vs. quality—to get a more complete picture of how social media posts are faring, says Danielle Brigida, national social media manager for the U.S. Fish and Wildlife Service.

Facebook failed to label over 50% of posts from top climate deniers

Read the full story from Treehugger.

How seriously does Facebook take its climate commitments? 

The company, now known as Meta, has reached net-zero greenhouse gas emissions for its global operations and says its supply chain will be net-zero by 2030. Yet a new report from watchdog group the Center for Countering Digital Hate (CCDH) finds that its platforms are still emitting unfiltered climate denial. 

“At a very simple level, Facebook is falling short of its promises to label and tackle climate disinformation,” CCDH Chief Executive Officer Imran Ahmed tells Treehugger. 

Review finds big blind spots in research on social media and crisis communications

Read the full story from North Carolina State University.

A team of communication experts calls for researchers and organizations to take a global view when assessing how to use social media for crisis communication efforts, particularly in view of the COVID-19 pandemic. The call stems from a detailed assessment of almost 200 studies spanning 15 years, which found large swathes of the social media landscape essentially unstudied.

Researchers warn that social media may be ‘fundamentally at odds’ with science

Read the full story at TechCrunch.

A special set of editorials published in today’s issue of the journal Science argue that social media in its current form may well be fundamentally broken for the purposes of presenting and disseminating facts and reason. The algorithms are running the show now, they argue, and the systems priorities are unfortunately backwards.

In an incisive (and free to read) opinion piece by Dominique Brossard and Dietram Scheufele of the University of Wisconsin-Madison, the basic disconnect with what scientists need and what social media platforms provide is convincingly laid out.

Twitter may affect how journal articles are consumed by public

Read the full story at Healio.

Twitter could potentially affect how journal articles are viewed, read and shared among academic professionals, an expert said at Retina 2022.

According to Sunir J. Garg, MD, FACS, co-director of retina research at Wills Eye Hospital, there are nearly 400 million users on Twitter, with about half of them active daily.

Garg’s discussion focused on journal articles shared on Twitter and how they make an impact on audiences, news outlets and those who benefit from public data. To calculate this impact factor, Garg said data from the past 2 years are used to calculate the impact for the current year. For example, for 2020, the number of total journal articles from 2018 and 2019 would be added, and that number would be divided by the number of citations included in those articles from the past 2 years.