Twitter has spent years trying to combat health misinformation. Will Musk’s takeover make that harder?

Read the full story at STAT.

While Musk’s history of downplaying and making false statements about the pandemic doesn’t necessarily inspire confidence about his plans, misinformation researchers say it’s hard to predict how the Tesla and SpaceX CEO will ultimately approach fact-checking, content moderation, and other concerns. Here’s what we do know so far.

Social media engagement increases government action, reduces pollution: study

Read the full story from The Hill.

Citizen engagement through social media leads to a significant improvement in government response and a decrease in water and air pollution, a new study has found

Online harassment: a toolkit for protecting yourself from abuse

Read the full story in Nature.

Scientists can take practical steps to prevent or pre-empt problems on social media.

If you’re a University of Illinois faculty or staff member, the Office of the Provost has a toolkit available to help you if you’re a victim of trolling or online harassment.

The great conundrum of the sustainability influencer

Read the full story at Grist.

Can we escape the growth model that’s built into the influencer economy and fashion itself?

TikTok for physics: influencers aim to spark interest in science

Read the full story in Nature.

The UK Institute of Physics has turned to young social-media stars to get more schoolchildren excited about the subject.

New study examines social media’s role in reducing food waste

Read the full story at Food & Beverage Industry News.

Social media campaigns can play a role in people’s food waste behaviours but work best when combined with other intervention tools, according to a new Fight Food Waste CRC report

Twitter bans climate change propaganda ads as deniers target platforms

Read the full story in the Washington Post.

Twitter is banning advertisements that promote climate change denial in an effort to curb the reach of groups seeking to downplay the extent of the environmental crisis.

Under the new policy, advertisements that contradict the “scientific consensus” on climate change will be prohibited along with other types of banned-ads such as campaigns that contain violence, profanity or personal attacks. Twitter will be relying on reports from the Intergovernmental Panel on Climate Change, a unit within the United Nations, to inform its decisions about which advertisements break its rules, according to the company.

UBC prof creates social media hub to address climate and ecological crises

Read the full story in the Vancouver Sun.

Dr. Kai Chan has launched a website called CoSphere to help people connect with others and learn how to take action for a sustainable future.

How the U.S. Fish and Wildlife Service turns metrics into engagement

Read the full story at PR News.

Measuring the impact of social media posts can be tricky.

Many social media measurement strategies revolve around “vanity” metrics like reach, impressions, shares or retweets, but those KPIs can be misleading. Just because a tweet is retweeted multiple times doesn’t mean users are actually clicking on the link found within.

So communicators must separate quantitative and qualitative metrics—volume vs. quality—to get a more complete picture of how social media posts are faring, says Danielle Brigida, national social media manager for the U.S. Fish and Wildlife Service.

Facebook failed to label over 50% of posts from top climate deniers

Read the full story from Treehugger.

How seriously does Facebook take its climate commitments? 

The company, now known as Meta, has reached net-zero greenhouse gas emissions for its global operations and says its supply chain will be net-zero by 2030. Yet a new report from watchdog group the Center for Countering Digital Hate (CCDH) finds that its platforms are still emitting unfiltered climate denial. 

“At a very simple level, Facebook is falling short of its promises to label and tackle climate disinformation,” CCDH Chief Executive Officer Imran Ahmed tells Treehugger.