Category: Social media

The Big Oil Instagram influencers are here

Read the full story at Earther.

Earther has found at least two oil and gas companies—Shell and Phillips 66—have launched campaigns with different types of Instagram influencers. Shell is the second-largest investor-owned source of historical carbon pollution on the planet. Phillips 66 doesn’t have quite that historic footprint, but a staggering 80% shareholders recently voted for the company to address its carbon emissions tied to users. Clearly both companies could use a little image boost in the public’s eyes.

Big Oil’s Lies Are Finally Getting the Public Scrutiny They Deserve on Social Media

Read the full story at Gizmodo.

After the Capitol was overrun by insurrectionists, Chevron sent out a tweet calling for a “peaceful transition of the U.S. government.” Brand tweets are always fraught, particularly as democracy stood on a knife’s edge. Doubly so if you’re a brand that, say, funded the members of Congress that incited an attempt to overthrow the government.

The backlash to Chevron was swift. Even as the oil company pinned its tweet, thousands of Twitter users piled onto it calling out its donations to seditionists, its role in debasing democracy abroad, and human rights violations it committed in the pursuit of profit. Other oil companies and industry groups have also seen a tidal wave of righteous anger wash over their tweets. “Greentrolling” has become an increasingly prevalent online version of folks picketing outside companies’ headquarters to call out malfeasance.

Anti-climate ads are flourishing on Facebook, report says

Read the full story in Grist.

Things you might see in a Facebook ad include custom-fitted boxer briefs, a new HBO sitcom, and … climate denial.

new analysis from the nonprofit think tank InfluenceMap finds that climate denial is alive and flourishing on the world’s largest social network. According to the group’s report, Facebook has allowed lobbying groups with opaque funding sources to use the platform’s marketing tools to spread doubt about the science of climate change.

Denial expands on Facebook as scientists face restrictions

Read the full story at E&E News.

A climate scientist says Facebook is restricting her ability to share research and fact-check posts containing climate misinformation.

Those constraints are occurring as groups that reject climate science increasingly use the platform to promote misleading theories about global warming.

#BlackBirdersWeek aims to raise awareness, grow community

Read the full story at BirdWatching.

Just four days after the encounter between a white dog walker and African American birdwatcher Christian Cooper, a group of approximately 30 Black scientists, birders, and outdoor explorers have created a new awareness campaign to encourage birding among more people of color.

The project is called #BlackBirdersWeek, and it will take place from Sunday, May 31, through Friday, June 5. Anyone who is interested should follow the hashtag #BlackBirdersWeek on Twitter and Instagram.

Social Media Postings May Risk User Copyrights

Read the full story from the New York Law Journal.

Most people sign up for social media platforms without taking the time or effort to read the platform’s Terms of Use. In his Technology Law column, Peter Brown discusses a recent decision from the Southern District of New York that illustrates why this may be a risky proposition for professional photographers, artists, or anyone who values their creative intellectual property.

A Biologist Explains Why She and 1.8 Million Others Are Role-Playing as Ants on Facebook

Read the full story in Slate.

For many people around the world, everyday life—working, shopping, exercise, entertainment, even connecting with loved ones—now takes place on a screen. Some of the activities that have gone virtual would have seemed unimaginable just a few months ago, like attending funerals and graduation ceremonies, teaching elementary school, hosting television shows, and, recently, pretending to be ants.

Going viral: how to boost the spread of coronavirus science on social media

Read the full story from Nature. Good advice here for #scicomm generally, particularly for hot topics.

Scientists have a responsibility to communicate effectively and compassionately, says Samantha Yammine. Here’s how.

Revealed: quarter of all tweets about climate crisis produced by bots

Read the full story in The Guardian.

Draft of Brown study says findings suggest ‘substantial impact of mechanized bots in amplifying denialist messages’

A global database of historic and real-time flood events based on social media

de Bruijn, J.A., de Moel, H., Jongman, B. et al. A global database of historic and real-time flood events based on social media. Sci Data 6, 311 (2019) doi:10.1038/s41597-019-0326-9

Abstract: Early event detection and response can significantly reduce the societal impact of floods. Currently, early warning systems rely on gauges, radar data, models and informal local sources. However, the scope and reliability of these systems are limited. Recently, the use of social media for detecting disasters has shown promising results, especially for earthquakes. Here, we present a new database for detecting floods in real-time on a global scale using Twitter. The method was developed using 88 million tweets, from which we derived over 10,000 flood events (i.e., flooding occurring in a country or first order administrative subdivision) across 176 countries in 11 languages in just over four years. Using strict parameters, validation shows that approximately 90% of the events were correctly detected. In countries where the first official language is included, our algorithm detected 63% of events in NatCatSERVICE disaster database at admin 1 level. Moreover, a large number of flood events not included in NatCatSERVICE were detected. All results are publicly available on www.globalfloodmonitor.org.

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