Miller Lite is pledging to turn past sexist beer ads into fertilizer as part of a campaign running around Women’s History Month, according to a press release.
The Molson Coors brand has been busy buying up old marketing materials off the internet with the aim of converting them into compost that can be used to make fertilizer. The end product will be donated to women hops farmers, while the hops grown from the recycled materials will be sent to women brewers.
To spread word of the “Bad $#!T to Good $#!T” initiative, Miller Lite partnered with comedian Ilana Glazer, who explains the concept behind the campaign in a new video. Miller Lite joins other beer marketers in reckoning with prior marketing strategies that have largely ignored or objectified women.
EverPro – created from upcycled brewers spent grains BSG – sits at the heart of several of the optimised protein blends developed by Osage Food Products to deliver targeted functional properties for better-for-you snacks like nutrition bars and protein shakes.
Toast Ale wants to ‘rescue’ 1bn slices of surplus bread from waste streams. The company has secured fresh investor backing and is planning to collaborate with Heineken as it works toward this ‘earthshot goal’.
Beer company Heineken revealed today that suppliers representing 80% of the company’s packaging carbon footprint have committed to or are in the process of setting science-based climate targets with the Science Based Targets Initiative (SBTi), marking a significant milestone in the company’s efforts to address its supply chain climate impact.
Brewer’s yeast used to make beer is typically discarded once it’s no longer needed. The yeast, known as Saccharomyces cerevisiae, absorb humolones, lupolones and other compounds from hops that contribute to beer’s flavor and aroma. Humolones and lupolones are both biologically active molecules that inhibit certain bacteria and other microbes, including those that trigger the cow’s release of methane and ammonia.
The New England Environmental Finance Center (New England EFC), based at the University of Maine’s Southern campus at the University of Southern Maine USM), partnered with Island Dog Brewery located in South Portland, Maine, to trial an alternative cleaner highlighted in the Assessment of Alternatives to Cleaners and Sanitizers for the Brewing Industry by the Toxics Use Reduction Institute (TURI). Island Dog Brewery expressed interest in an alternative vat cleaner to limit exposure to harmful chemicals and to reduce operational environmental impact.
Global beer brand Corona has launched a 100% biodegradable and compostable six-pack made from 100% barley straw in India. The six-pack is as durable as regular packaging and eliminates the need for using virgin wood from trees and other resources, the company says.
Anheuser-Busch is partnering with Cambrian to implement new water reuse technology in connection with its breweries – including a new plant in Houston, Texas, set to open in the summer of 2022. Through a series of reactors and filtration technologies, Anheuser-Busch will be able to clean and reuse previously discarded water in industrial processes which don’t contact beer, reducing the Houston brewery’s reliance on new water from the community’s municipal water supply by 10%.
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