Read the full post at GreenBiz. Organics most often cost more – sometimes significantly more. Is that fair?
Category: Consumer behavior
Save Kilowatts, Win a Prize
Read the full story in the New York Times. Utility companies are trying to use social media, competitive games and Big Brother-style data analysis to
How to turn Millennials into sustainability champions
Read the full story at GreenBiz. Millennials – that is, young adults born between 1980 and the early 1990s and also known as Generation Y
U.S. Feels Less Guilt About Environmental Choices
Read/listen to the full story from NPR’s Morning Edition. A survey of global attitudes about the environment finds that Americans are unusually optimistic about an
Defining Green
Read the full story in Sustainable Industries. Ever since the resurgence of environmentalism in 1990, consumer polls have attempted to measure awareness, attitudes and behaviors
Using green gamification for fun and fame
Read the full story at GreenBiz. Badgeville just made it easier for innovative companies to use online games to influence customer behavior and increase brand
