Read the news release. As it turns out, the customer is not always right — at least not in fashion retail. A recent study from
Category: Consumer behavior
Cognitive Dissonance in Luxury Brand CSR
Read the full post at Triple Pundit. A forthcoming Journal of Consumer Research study claims that when brands exhibit inconsistencies, consumers find it hard to swallow proclamations
Collaborative Consumption Gains Traction
Read the full post at Triple Pundit. Some of us (ahem) have lived long enough to remember when collaboration was not all that radical a
Is the Battle Against Plastic Bags Gaining Any Ground?
Read the full post at GreenBiz. It’s a given that getting consumers to change habits is an uphill battle, and there is perhaps no better
Centerpoint Energy and U.S. Deputy Secretary of Energy Daniel Poneman Announce Results of Pilot Project on Home Energy Use
CenterPoint Energy, Inc.’s (NYSE:CNP) electric transmission and distribution subsidiary, CenterPoint Energy Houston Electric, LLC and U.S. Deputy Secretary of Energy Daniel B. Poneman today released
A Road Trip Through America’s Thrift Stores
Read the full post at Earth911. Jenna Isaacson isn’t the only one on a road trip this summer, but her cross-country journey has a unique
