Read the full story at GreenBiz. 1990. It was the year Iraq invaded Kuwait, setting the stage for the Persian Gulf War, and President George
Category: Consumer behavior
‘Lifetime’ Savings Not Most Effective Approach to Influence Consumers on Green Products
Read the news release. A University of Arkansas study suggests that “lifetime” savings claims on product labels are not the most effective method to reach
Advice to Green Marketers: Forget About Green
Read the full post at GreenBiz. So what can you do as a green company to effectively compete with the other, often much larger and
One Green Score to Rule Them All: The Next Phase of Green Marketing?
Read the full story at GreenBiz. When it comes to making purchasing decisions, U.S. shoppers want to answer them in the space of a quick
Out of Fashion: Study Finds Faulty Perceptions Keep Some from Buying Sustainable Apparel
Read the news release. As it turns out, the customer is not always right — at least not in fashion retail. A recent study from
Cognitive Dissonance in Luxury Brand CSR
Read the full post at Triple Pundit. A forthcoming Journal of Consumer Research study claims that when brands exhibit inconsistencies, consumers find it hard to swallow proclamations
