Read the full story at GreenBiz. The potential for random acts of spontaneous choreography to ignite sustainable brands.
Category: Consumer behavior
VIDEO: The High Price of Materialism
Watch the video from the Center for a New American Dream. In this short animation, psychologist Tim Kasser discusses how America’s culture of consumerism undermines
After 20 Years, Consumers are Finally Getting Greener
Read the full story at GreenBiz. Americans have come a long way in their commitment to preserve and protect the environment since a groundbreaking survey
Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective
Kang, S. and Hur, W.-M. (2011), Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective. Corporate Social Responsibility and Environmental Management. DOI: 10.1002/csr.281.
Are Smarter Consumers Less Green?
Read the full story at GreenBiz. A pair of recent surveys suggest that as Americans get smarter on energy and environmental issues, they’re less willing
Four Scenarios on Brands and Sustainability
Read the full post at GreenBiz. What will sustainable products and services look like at the end of this decade? Will the green consumer marketplace
