Read the full story at GreenBiz. Over the past several years, many companies have been experimenting with ways to encourage more sustainable lifestyles, whether by
Category: Consumer behavior
Understanding consumers’ four zones of responsibility
Read the full story at GreenBiz. Regardless whether consumers are acquainted with sustainability or can supply a formal definition for it, we find that they
Millennials may not be as green as you think
Read the full story at GreenBiz. You’ve been hearing the truisms for years: Millennials are more focused on sustainability. Millennials prioritize buying greener products. Millennials
Can millennials peddle sustainable consumption to the masses?
Read the full story at GreenBiz. Twenty-somethings’ appreciation for old and used bicycles points to the distinct trend of younger people actively participating in collaborative
The power of behavioural design: looking beyond nudging
Read the full story in The Guardian. Combining behavioural science with sustainable design could be a powerful game changer in shifting consumer behaviour.
People use less energy if somebody’s watching
Read the full story at Mother Nature Network. Starting in 1924, a series of experiments on illumination and other workplace changes began in the Western
