Read the full story in The Guardian. A new tool, the Business Case Builder, is designed to help companies build a business case for sustainable
Category: Consumer behavior
Sustainable lifestyles: A new frontier for business?
Read the full story at GreenBiz. Over the past several years, many companies have been experimenting with ways to encourage more sustainable lifestyles, whether by
Understanding consumers’ four zones of responsibility
Read the full story at GreenBiz. Regardless whether consumers are acquainted with sustainability or can supply a formal definition for it, we find that they
Millennials may not be as green as you think
Read the full story at GreenBiz. You’ve been hearing the truisms for years: Millennials are more focused on sustainability. Millennials prioritize buying greener products. Millennials
Can millennials peddle sustainable consumption to the masses?
Read the full story at GreenBiz. Twenty-somethings’ appreciation for old and used bicycles points to the distinct trend of younger people actively participating in collaborative
The power of behavioural design: looking beyond nudging
Read the full story in The Guardian. Combining behavioural science with sustainable design could be a powerful game changer in shifting consumer behaviour.
