Read the full story at GreenBiz. You’ve been hearing the truisms for years: Millennials are more focused on sustainability. Millennials prioritize buying greener products. Millennials
Category: Consumer behavior
Can millennials peddle sustainable consumption to the masses?
Read the full story at GreenBiz. Twenty-somethings’ appreciation for old and used bicycles points to the distinct trend of younger people actively participating in collaborative
The power of behavioural design: looking beyond nudging
Read the full story in The Guardian. Combining behavioural science with sustainable design could be a powerful game changer in shifting consumer behaviour.
People use less energy if somebody’s watching
Read the full story at Mother Nature Network. Starting in 1924, a series of experiments on illumination and other workplace changes began in the Western
Does the Sharing Economy Really Have Catastrophic Impacts?
Read the full story in Triple Pundit. From time to time you see an article or study challenging one of your beliefs. This is exactly
Can Sustainable Consumerism Work?
Read the full story at FastCo.Exist. Critics of sustainable certification and labeling programs often have fair points, but they miss the bigger picture. Study after
