Read the full post from ACEEE. The E2e project released a working paper recently that evaluates the State Energy Efficient Appliance Rebate Program (SEEARP), funded
Category: Consumer behavior
Behavioral Economics Applied to Energy Demand Analysis: A Foundation
Download the document. Neoclassical economics has shaped our understanding of human behavior for several decades. While still an important starting point for economic studies, neoclassical
Ebay, Kindle and Skype rule among the greenest apps
Read the full story in GreenBiz. Ebay, Skype and Kindle now have more in common than being three of the most widely used smartphone apps.
5 ways to whet consumers’ appetites for sustainability
Read the full story at GreenBiz. Sustainable consumer behavior has improved only incrementally, and remains stagnant or has become less sustainable in areas such as
Does Responsible Consumption Benefit Companies More Than Consumers?
Read the full story in Fast Company. Hybrid cars. Energy-efficient lightbulbs. Fair trade coffee. There are all sorts of products nowadays that promise to solve
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
George E. Newman, Margarita Gorlin, and Ravi Dhar. “When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements.” Journal of
