Food waste is top of mind for climate-conscious shoppers

Read the full story at Food Business News.

Sustainable attributes associated with a product, like ingredient sourcing or recyclable packaging, may be less important to shoppers than individual behaviors during and after a trip to the grocery store, according to data from 84.51°, a subsidiary of Kroger Co.  

EREF announces food waste and packaging sustainability study

Read the full story at Recycling Today.

The Environmental Research & Education Foundation (EREF) has announced a new sustainability-driven project, partnered with Ameripen (the American Institute for Packaging and the Environment) and Michigan State University, which will focus on the consumer relationship between packaging and food waste.

According to a release, the objective of this research will be to collect data and gain an understanding of the relationship between packaging and household food waste. The project will explore how consumers use packaging in the home before and after food waste measurement. It will also analyze the research findings and identify where more information is needed to recommend potential solutions to leverage the value of packaging to decrease household consumer food waste.

Environmentally conscious consumers more likely to buy chicken raised on insects or algae

Read the full story from the University of Alberta.

Eating chicken raised on a diet of bugs or algae may sound downright unappetizing to some, but there are ways to make the idea more palatable to at least one type of food shopper. Consumers who are environmentally aware will likely warm up to the idea of using alternative proteins like insect meal in poultry feed if they’re given enough information about the health and environmental benefits, a new study shows.

Study reveals consumer sentiment toward sustainability, plastic use

Read the full story at Progressive Grocer.

When it comes to creating a sustainable planet, an increasing number of consumers believe retailers and brands should take the lead, according to a new study. In fact, 87% of consumers believe companies are responsible for protecting the planet and its people. 

The study was conducted by Wunderman Thompson Intelligence on behalf of global materials science technology company Footprint, and gauged the attitudes of consumers in the United States, United Kingdom, France, Germany and the Netherlands. Among respondents, 85% said brands should play a role in solving sustainability issues since they are directly related to the problem, and 78% believe companies and brands aren’t doing enough to make a change. 

Plastic packaging increases fresh food waste, study finds

Read the full story in The Guardian.

Research by sustainability charity Wrap debunks idea single-use plastic on fruit and veg helps prevent waste.

FMCG environmental sustainability: mounting pressure to improve sourcing and packaging

Read the full story at Odgers Interim.

Heightened consumer pressure for eco-friendly sourcing together with more stringent packaging regulations have put environmental sustainability centre stage for FMCG manufacturers and retailers, says Odgers Interim consumer consultant Zoe Wakeham.

Gen Z And sustainability: The disruption has only just begun

Read the full story in Forbes.

Since Sustainability is a topic on all retailers’ minds, I thought it would be helpful to put the whole subject into perspective with some eye-opening data from a recent report First Insight produced in partnership with the Baker Retailing Center at the Wharton School of the University of Pennsylvania. First Insight published a similarly themed report in early 2020, and the changes in consumer thinking that have transpired in just a few years are nothing short of remarkable. The brands and retailers who begin to integrate these generational preferences now will be the ones best prepared for the future.

Since 2019, as more Gen Zers have matured into young adults, their collective voice has become a greater force within the world at large. This demographic cohort comprises young people born after 1997, meaning that the oldest members of this generation turn 25 this year. Also known as the “Tik Tok” generation, they are profoundly committed to making choices that align with their values. Often these choices put the health of the planet first, and include cutting down on consumption, reducing one’s carbon footprint, supporting small batch producers and local businesses, participating in the circular economy, and purchasing previously owned—not new—items. No generation before them has shown the same widespread commitment to any societal issue since the Boomers were protesting the Vietnam war in the late 1960s/early 1970s. Retailers and brands need to pay close attention, because by 2031, Bank of America predicts that Gen Z’s income will surpass that of their next older generation, Millennials, and they will become “the most disruptive generation ever.”

Consumer support of food-waste solutions focus of agricultural economist’s study

Read the full story from Penn State University.

When it comes to reducing food waste, consumers most favor solutions that involve making food donations easier and establishing standards for food date labels.

That is one finding of a study — among the first to examine support and perceived effectiveness for popular food waste solutions — led by an agricultural economist in Penn State’s College of Agricultural Sciences.

This new rewards card is trying to make ‘green spending’ a thing

Read the full story in Fast Company.

The best thing we can do for the environment is to buy less. The next best thing, according to FutureCard’s founder, is to spend our money on sustainable brands.

Conscious consumerism has bounced back after a pandemic low

Read the full story in Fast Company.

An annual study of socially responsible purchasing saw a big dip during 2021, but the numbers have started to shift.