Category: Behavior change

Why those cards about reusing hotel towels are so effective

Read the full story in Fast Company.

Designers are expert at subtly encouraging users to make one decision over another. Psychologists call it “the nudge.”

How gender stereotypes affect pro-environment behavior

Read the full story in Pacific Standard.

New research finds that certain green behaviors are linked with masculine and feminine stereotypes.

Culture Building with ENERGY STAR® Energy Treasure Hunts

Read the full story at Compressed Air Best Practices.

There are many reasons why the U.S. Environmental Protection Agency (EPA) ENERGY STAR® Energy Treasure Hunts have proven successful in helping companies save energy and natural resources, but one that rises to the top is their ability to build a culture of energy efficiency throughout an organization.

Believing in climate change doesn’t mean you are preparing for climate change, study finds

Read the full story from the University of Notre Dame.

Believing in climate change has no effect on whether or not coastal homeowners are protecting their homes from climate change-related hazards, according to a new study from the University of Notre Dame.

How to make conservation initiatives more contagious

Read the full story from Imperial College London.

New research shows conservation initiatives often spread like diseases, helping scientists and policymakers design programmes more likely to be taken up.

Self-affirmation theory and pro-environmental behaviour: Promoting a reduction in household food waste

Ella Graham-Rowe, Donna C. Jessup, Paul Sparks (2019). “Self-affirmation theory and pro-environmental behaviour: Promoting a reduction in household food waste.” Journal of Environmental Psychology 62, 124-132. https://doi.org/10.1016/j.jenvp.2019.02.003

Abstract: Household food waste has a significant detrimental impact on the environment. However, despite national campaigns, people in high income countries throw away a sizeable proportion of the food they purchase.

The present study investigated whether self-affirmation could promote openness to information detailing the negative consequences of household food waste, with a particular focus on fruit and vegetable waste.

Participants (N = 362) completed either a standard self-affirmation manipulation, an integrated self-affirmation manipulation or a control task before reading the information and completing a series of measures assessing cognitive antecedents of behaviour. Household fruit and vegetable waste was self-reported one-week later.

Compared to their non-affirmed counterparts, participants in the standard self-affirmation condition wasted less fruit and vegetables at follow-up. The findings suggest that self-affirmation has the potential to promote engagement with pro-environmental behaviour. Research should continue to explore how to integrate self-affirmation successfully within pro-environmental campaigns.

How to take ‘systems change’ from idea to action

Read the full story in GreenBiz.

In the midst of the Global Climate Strike, we are once again hearing the call for “systems change” being made through placards, in conversations, across social — and increasingly traditional — media. 

But what do we actually mean by the term “systems change”? And how can we ensure it’s more than a passing buzz phrase on a placard? While momentum is building, we need to first understand what we mean by systems change if we’re to implement it effectively.

Why our response to climate change needs to be a just and careful revolution that limits pushback

Read the full story at The Conversation.

As a new sense of urgency to act on climate change rises – through calls for climate emergencies and green new deals – it is vital that we limit pushback while encouraging action.

Worst of all, we could do nothing about our rising global emissions. But the next worst thing is to provoke popular resistance to climate action. If large swathes of people revolt against efforts to mitigate emissions, we’re hardly any better off than having not acted at all. Advances must outpace setbacks.

The question of whether to face up to climate change is, thankfully, largely won. The technical question of how to mitigate emissions is flourishing. But we must also address the political question of how to bring people along with the low-emissions transition.

Webinar: How to Reduce Food Waste in Your Household

September 24, 2019, 1-2 pm CDT
Register here

Why are we so susceptible to wasting food? What do date labels really mean? What can I do to reduce food waste in my life? On this webinar hosted by the U.S. Department of Agriculture (USDA), we cover these topics and more. The webinar will feature guest speakers from:

  • USDA Food Safety and Inspection Service
  • Natural Resources Defense Council
  • University of California, Berkeley

There will also be a Q&A session at the end for attendees.

Climate change conversations can be difficult for both skeptics, environmentalists

Read the full story from the American Psychological Association.

Reinforcing trust in science and focusing on perseverance may shift views and inspire action, according to studies presented at the annual convention of the American Psychological Association.

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