Webinar: Making Climate Change Communication Stick with Framing

Monday, May 2nd at 6:30 pm CDT
Register at https://attendee.gotowebinar.com/register/123672342419364097

Have you ever wondered what would be the best way to talk about climate change? Have you felt unsure if your message is clear and connects to your students or audiences? If so, then this webinar is for you! Effectively communicating complex issues involves sound science and an element of artistry. The FrameWorks Institute interviewed over 18,000 Americans and conducted multiple experiments on the topic of communicating climate chanage to identify the “frames” or messaging strategies, which are most likely to help the public understand that:

  • fossil fuels are the primary cause of climate change
  • our ocean is part of the climate change story
  • we need alternative energy solutions at the community-based level
  • these are all issues that we can and should tackle

Find out how you can use these simple, clear, and effective messages to communicate climate change in your classroom and beyond.

Scientists now know the psychology behind your worries about the environment

Read the full story in the Washington Post.

More and more, attempts to explain why people behave the way they do in politics have turned away from the actual substance of issues and toward the traits of individuals themselves. Thus, this election season, there has been considerable focus on why Donald Trump appeals to voters, with psychologists noting that traits like “authoritarianism” — a preference for clear, unambiguous and decisive answers — help to explain the phenomenon.

So what about other political identities — like, say, being a major tree-hugger? Clearly, such people aren’t authoritarians, but then, what are they?

Past research has highlighted that those who care about the environment tend to be “Open to Experience” — wanting to try out new things and new experiences — and also to have high levels of empathy, or sensitivity to the suffering of others (including not just humans, but plants and animals). New research, though, suggests there’s a more intellectual side to being green as well. In particular, it finds that those with a tendency to engage in what is called “systems thinking” — embracing complex, multifaceted causal explanations for phenomena and recognizing the unpredictability of how nature works — also tend to value the environment more and to be more concerned about climate change.

Corporate Sustainability Should Be Core Business Strategy, Requires Paths Unique to Individual Businesses

Read the full story from the University of Missouri.

Prior to the 1990s, there was little concept of corporate sustainability within the textile and apparel industry. However, beginning in the mid-1990s, clothing and apparel corporations began receiving pushback from consumers regarding social, environmental and economic sustainability. In an effort to qualify the process of investing in corporate sustainability, University of Missouri researchers examined two major international apparel brands, Nike and Adidas, to determine the paths taken to reach corporate sustainability. Saheli Goswami, a doctoral student in the MU College of Human Environmental Sciences, says that while both companies are currently models of corporate sustainability, they took very different paths to reach the end goal.

The Psychology of Climate Change Inaction

Read the full story in Pacific Standard.

For decades, climate scientists have wondered why their near-consensus on the existence and danger of global warming hasn’t translated into government action, much less a public that accepts climate change as reality. Now, a diverse team of scientists has an answer: Basically, human psychology is ill-suited to comprehend and deal with what’s going on with the environment.

Webinar: Effective Outreach to Drive Recycling & Reuse Behavior

Tue, Apr 19, 2016 1:00 PM – 2:30 PM CDT
Register at https://attendee.gotowebinar.com/register/7634783716567560451

Successful recycling and waste reduction programs require education to make sure people know what to do and communicate a reason to participate. Getting results from your outreach efforts, however, requires thoughtful planning and an understanding of what will influence student and staff behavior. This program will feature a primer on behavior change principles by a recognized leader in community based social marketing, followed by two case studies from universities that have incorporated behavior change strategies into their outreach programs. Program examples will include using before and after waste audits combined with targeted education to reduce contamination, and a case study on a refillable water bottle campaign that featured a marketing campaign with pledging and incentive components.


  • Jennifer Tabanico, Action Research
  • Delicia Nahman, Lehigh University
  • Katharine Targett, Lehigh University
  • Jamie Adams, SUNY Oswego