Read the full story from Lawrence Berkeley National Laboratory. Can scientists understand human behavior enough to figure out what drives the choices you make? In fact,
Read the full story at The Conversation. For centuries, rats have thrived in cities because of human behavior. In response, humans have blamed the rats
Read the full story in the Washington Post. Buying hybrids and solar panels persuades other people to buy them. That dynamic can help stop climate
Read the full story from Ohio State University. When it comes to adapting to the effects of climate change, scientists and policymakers are thinking too
Read the full story in Fast Company. Designers are expert at subtly encouraging users to make one decision over another. Psychologists call it “the nudge.”
Read the full story in Pacific Standard. New research finds that certain green behaviors are linked with masculine and feminine stereotypes.