Read the full story from The Fashion Law.
H&M has beaten a proposed class action lawsuit over its alleged scheme of greenwashing its fast fashion wares. By marketing its Conscious collection products as “sustainable” or “environmentally friendly” when they are not, the plaintiffs argued in the suit they filed last year that H&M was running afoul of California and Missouri state laws. In an order on May 12, Judge Rodney Sippel of the U.S. District Court for the Eastern District of Missouri disagreed and sided with the Swedish fast fashion giant, dismissing Mark Doten’s claims due to a lack of personal jurisdiction, and fellow Plaintiff Abraham Lizama’s causes of action for failure to adequately allege his claims against H&M.
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