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A Federal Trade Commission workshop in Washington, D.C., about updating guidance regarding environmental marketing claims — including those often made on packaging — highlighted a lack of consensus on hot-button topics such as the role of chemical recycling and whether to pursue rulemaking to provide more nationalized policy.
Tuesday’s “Talking Trash” workshop featured panels with experts from industry associations, NGOs, states and municipalities. The half-day event covered the current landscape of the recycling market and recycling-related advertising claims, consumer perception of such claims and the future of the Green Guides — specifically the need for any updates or changes related to such claims. “We want to be influenced,” the FTC’s associate director of the enforcement division, Jim Kohm, said at the outset.
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