Over 70% of businesses view ESG as a revenue enabler: IBM study

Read the full story at ESG Today.

The argument that ESG harms profitability is “more than a myth—it’s misinformation that leads to poor business decision-making,” according to a new study released by IBM, which found that more than 70% of executives view ESG as a revenue enabler, and that consumers increasingly focus on companies’ sustainability performance when making purchasing and employment decisions.

For the new study, The ESG ultimatum: Profit or perish, IBM’s Institute for Business Value (IBV) analyzed results from a survey of more than 20,000 consumers about their attitudes toward sustainability and social responsibility, as well as a survey of 2,500 executives across 22 industries and 34 countries regarding their ESG strategy, approach, and operationalization, expected benefits and business objectives considerations. The study also segmented businesses according to ESG maturity to compare relative performance.

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