Hasbro reintroduces plastic windows on toy packages, this time with plant-based content

Read the full story at Packaging Dive.

Toy and game maker Hasbro is reintroducing plastic windows and blisters to the packaging for its 6-inch fan figurines, following a previous decision to eliminate plastic packaging. The new windows and blisters will be made from bio-PET or recycled PET, a spokesperson confirmed via email.

The changes will be phased in starting later this year and into 2024 for certain products. Eventually, all new 6-inch figurine releases will be housed in the new packaging.

Hasbro decided to make the change based on fan feedback and to “achieve our priority of meeting our fans’ expectations for extraordinary packaging and superior design while still developing packaging that minimizes waste and the use of virgin plastic.”  

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