Time, The FT, Vox and other publishers see ad dollars flow to sustainability content after increasing climate coverage

Read the full story at Digiday.

Publishers that have grown their teams covering climate change and sustainability are starting to see those strategies pay off with an increase in ad dollars.

Time, The Financial Times, BBC, The Economist, Vox Media and The Washington Post have expanded their sustainability coverage areas in the last two years and each told Digiday anecdotally that they’ve seen ad growth — and not just around this year’s Earth Day.

And some strategies are recommitting to the investment.

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