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The effervescent Drew Barrymore has partnered with sustainable consumer brand Grove Collaborative on a line of 15 home goods products. The limited-edition collection features refillable packaging and two signature scents.
Consumers have signaled that they’re ready for refillable and sustainable products, and there’s a blossoming potential to bring them to scale. Celebrity endorsements and partnerships like this one can help influence a growing number of consumers to take the leap toward eliminating excessive packaging and single-use items from their day-to-day lives.