Drew Barrymore’s sustainable home goods collab nods to the rise of refillables

Read the full story at Triple Pundit.

The effervescent Drew Barrymore has partnered with sustainable consumer brand Grove Collaborative on a line of 15 home goods products. The limited-edition collection features refillable packaging and two signature scents.

Consumers have signaled that they’re ready for refillable and sustainable products, and there’s a blossoming potential to bring them to scale. Celebrity endorsements and partnerships like this one can help influence a growing number of consumers to take the leap toward eliminating excessive packaging and single-use items from their day-to-day lives.

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