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Indicating the continued rise of recommerce, H&M has teamed up with ThredUp to launch its first resale service, “H&M Pre-Loved,” according to a Tuesday press release.
Starting Tuesday, the fast-fashion retailer will begin offering used items across various categories such as sport, denim and kids. Shoppers can also buy from a “collabs” section featuring items from H&M’s previous guest designer collections and collaborations.
The program is part of the fast-fashion retailer’s efforts to extend the use of its products and establish a circular business model.