The incredible shrinking world of sustainability communications

Read the full story at GreenBiz.

When it comes to sustainability, few companies seem to have mastered the art of storytelling. And to the extent they tell stories, they’re all too often filled with impenetrable jargon, head-scratching facts, overarching generalizations — and way too many buzzwords — that can undercut or obscure whatever message they’re trying to communicate.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.