Read the full story at Food Dive.
Rice farming produces 1.5% of the Earth’s greenhouse gas emissions, according to the World Wildlife Fund, but Kellogg sees a path toward diminishing the crop’s negative impact by working directly with farmers.
The cereal giant said its InGrained rice partnership with farmers in the Lower Mississippi River Basin region — which aims to grow the crop with reduced methane emissions — yielded positive early results after the pilot year of the program.
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