Sustainability isn’t strategy, it’s a way of doing business

Read the full story in Sustainability Magazine.

I often surprise people when I say I do not want a sustainability strategy. I believe for sustainability to succeed; a sustainability strategy must be fully intertwined into a company’s business strategy. These days, sustainability is often seen as a buzz word – a word that holds so much meaning but is often watered down by overuse creating confusion to what it truly means in the marketplace. We should move beyond seeing sustainability as a descriptor and start seeing it as an action. Sustainability is not only a useful tool to manage risk, but also on the forefront of innovation and allows us to think in new ways in serving our customers, engaging our employees, supporting our communities, and driving long-term value for our shareholders.