Why sustainability and product superiority must go together for consumers

Read the full story from the Consumer Good Forum.

After speaking at this year’s Sustainable Retail Summit, Guillaume Lebert, P&G Sustainability Director explains why superior performing products, that are environmentally sustainable is the winning formula that’s irresistible for consumer choices.

Published by Laura B.

I'm a degreed librarian with over 30 years of experience as an environmental information professional. I'm currently the Illinois Sustainable Technology Center's Sustainability Information Curator and also manage the Center's strategic communications.

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