Read the full story at Fast Company.
The clothing company Reformation sells a lot of cashmere—as of now, 39 different styles of cashmere dresses, along with cashmere hats, scarves, skirts, sweatpants, sweatshirts, and more than a dozen variations of cashmere sweaters. While the material actually makes up only a tiny fraction of the company’s total fabric use, cashmere is responsible for nearly half of the brand’s carbon footprint. So Reformation has spent the last few years working to replace cashmere with a recycled version instead. This fall, it launched a collection with 90% recycled fiber, a step closer to its goal of eliminating new cashmere completely.