The race to create the first sustainable cult sneaker

Read the full story at Glossy.

Rethinking performance wear with a sustainable lens is especially difficult. Products’ durability is prioritized, often forcing sustainability to fall by the wayside. But brands that are implementing sustainable practices at the design stage are proving the potential for sustainability in the category. Glossy spoke to the teams leading design at On Running, Allbirds and Athleta about how they’re designing performance clothing and shoes more sustainably. Leveraging innovative materials, and implementing design briefs and testing are among the effective strategies they listed.

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