Read the full story at Fast Company.
For decades, we’ve seen dystopian sci-fi thrillers unleash sinister extraterrestrials on the world. But a new poster campaign aims to show that Earth has a bigger problem than the alien invasions in War of the Worlds or Men in Black—the climate catastrophe. (And, unlike in Men in Black, there’s no neuralyzer to erase the horrors from our memories.)
L.A.-based creative agency Fred & Farid partnered with Fridays for Future, the Greta Thunberg-founded climate movement, to release four posters that highlight the crisis we’re in. Each focuses on a different element impacting climate change: cars, oil drilling, deforestation, and overfishing. The timing is key, with the posters released a week ahead of the U.S. midterm elections, when Americans have a choice between candidates who prioritize climate legislation and those who deny it.