Greenhushing: Should companies speak up or shut up?

Read the full story at GreenBiz.

The latest sustainability meme has to do with companies saying too little about their sustainability commitments and achievements.

Yes, you read that right. Welcome to the damned-if-you-do, damned-if-you-don’t world of sustainability communications.

A relatively new term, “greenhushing” — which refers to companies under-communicating their sustainability activities — is showing up in a lot of places, at least on the internet, that great playground of dubious ideas and opinions. Whether it proves to be yet another short-lived phenomenon (see: “plastic-washing”) or the next trouble spot for companies is unclear.

But one thing is certain: Companies need to pay attention.

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