Consumers expect tech to drive sustainability innovation

Read the full story at Morning Consult.

The technology industry is benefiting from a halo effect when it comes to sustainability.

Over the past few years, nearly every major technology company has announced sustainability goals, ranging from electrifying delivery fleets to eliminating plastics in product packaging to achieving carbon neutrality by target dates. Inc., for example, in 2019 co-founded The Climate Pledge, a commitment to reach net-zero emissions by 2040. A few months later, Microsoft Corp. announced it was aiming to be carbon negative by 2030. Six months after that, Apple Inc. committed to going 100% carbon neutral by the same year — and then Google announced plans to run on carbon-free energy by 2030. 

But tech is not unique in these ambitious climate targets. Industry leaders across sectors have made similar commitments. Morning Consult research shows that what makes tech’s position unique is that consumers are more likely to view it as part of the solution than the problem when it comes to sustainability, albeit with somewhat higher expectations to drive innovation in this space and to deliver on promises.

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