Could plastic beer can carriers be a gateway to the reuse economy?

Read the full story at Waste Dive.

Efforts to reuse plastic beer can carriers are taking off. A Vermont system known as the Reusiverse has collected an estimated 75,000 four-pack carriers since launching last year. Co-founder Ben Kogan, CEO of Reusable Solutions, estimates that number will hit 100,000 by the end of the year.

In California, another 16,000 carriers have been collected this year by Matthew Senesky, founder and CEO of reuse marketplace Iterant. Senesky’s platform seeks to sell the carriers, among other products, back to distributors or manufacturers.

A related Reusiverse initiative in Massachusetts and Rhode Island, led by EcoFriendlyBeer.com founder Rob Vandenabeele, has collected even larger volumes. Another program, Craft for Climate, is doing similar work in the Chicago area.

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