Read the full story at GreenBiz.
A major polling exercise has revealed widespread skepticism among consumers towards corporations’ sustainability programs, as well as concern over whether products marketed as environmentally sustainable are guilty of “greenwash.”
Interviews with 19,000 people in eight countries found that 70 percent of people are disillusioned about corporate progress towards sustainability goals and suspicious of potential greenwashing activity by businesses.
The research, published by Boston Consulting Group (BCG), found that sustainability is a major concern for citizens of the U.S., Germany, Italy, France, Japan, China, India and Brazil, with four out of five participants in the study reporting they considered sustainability when making day-to-day purchases.
But this heightened concern is not necessarily translating into action, according to the findings, which reveal that just 20 percent of consumers believe they can have a positive impact on the environment through their purchases.