Beyond the Plastic Bag: Sparking a Seachange for Reuse

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While we know the greenest bag is the one a customer already owns, and the Consortium to Reinvent the Retail Bag is advancing research and testing to increase instances of customers bringing their own bags, the focus of this report is specific to the testing of reusable bag systems undertaken in summer 2021. We share our learnings from conducting first-of-a-kind reusable bag pilots across select CVS Health, Target and Walmart stores, where customers could “borrow” a bag and use it multiple times before returning it at the same or a different brand’s store to be washed, redistributed and reused by other customers.

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