Most U.S. consumers don’t know what ‘carbon neutral’ means

Sweaters with carbon neutral CO2 neutral verified on the label.

Read the full story at Morning Consult.

When asked to select the correct definition of the term “carbon-neutral” from three options, roughly 3 in 5 U.S. adults either chose the incorrect definition or said they didn’t know what it meant, according to new Morning Consult data. 

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