Lessons from Google’s clean energy agenda

Read the full story at GreenBiz.

Today, most companies (including Google) that have declared they’re running on 100 percent renewable energy can do so because they are matching their electricity usage with purchases of solar, wind, hydro, nuclear or other forms of power generation that don’t produce carbon emissions. It doesn’t mean, however, that the electrons serving their facilities are actually carbon-free. 

Google’s carbon-free energy strategy, announced two years ago in September, is pushing toward that vision — one in which electricity demand is matched with carbon-free supply every hour, every day. “I would say I think we’re making good and steady progress so far compared to our 2030 goal, mainly on building the capacity for our clean energy portfolio,” said Maud Texier, global head of clean energy and carbon development, global infrastructure, at Google, when I spoke with her in early July.

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