This startup redesigned the electric toothbrush to make it repairable and recyclable

Read the full story at Fast Company.

When the rechargeable battery wears out inside a typical electric toothbrush, it can’t be replaced—which means the entire, otherwise functional toothbrush ends up in a landfill (or, if someone is particularly responsible, an e-waste recycling facility). But a new modular electric toothbrush, designed with sustainability in mind, can be repaired, so it lasts as long as possible.

From the London-based startup SURI (for Sustainable Rituals), the toothbrush has a body made from easily-recyclable aluminum rather than plastic. The plant-based plastic heads can be sent back for recycling in either the U.K. or the U.S., or, in some cases, industrially composted. And the electronic components inside are designed to be replaced if a repair is needed.

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