Unlearning what we know about chemistry

Read the full story at GreenBiz.

I watched the livestreamed portion of the Ellen MacArthur Foundation’s annual summit as a salve from the sting of not being able to attend in person. First things first, it didn’t work — I’m still quite disappointed I couldn’t attend. 

I will say, though, that the hourlong session, “Design turns ambition into action,” had a great lineup of speakers. For anyone who missed the livestream, I’d encourage you to give it a view. 

When you live and breathe circularity, it can often be difficult to be wowed by content. Even in such a new area, a lot of ideas can feel incremental, derivative and chipping away at the edges of the problem. The overall lack of “wow” ideas often does, but should not surprise us. After all, most folks working on circular economy innovations have been part of the existing linear economy their whole lives. It can be hard to ignore the current reality and think about a better future. Therein lies the key takeaway I had after watching the EMF Summit 22 livestream:

We need to unlearn much of what we’ve internalized over the course of the last century to make the progress we need to see.   

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