Coca-Cola targets sustainability from every angle

Read the full story at Pro Food World.

Coca-Cola is an iconic brand—a well-recognized taste in a well-recognized bottle. But when The Coca-Cola Co. aims to make a change to the norms of operation, it’s thinking not only about its flagship beverage and all its variations, but a full range of waters, sparkling beverages, hydration and sports drinks, dairy and plant-based beverages, juices, coffees, teas…

“We have to take all of that into account when building a sustainability plan,” said Cloeann Durham, vice president of quality, safety, and environment for Coca-Cola’s North American Operating Unit. She was speaking to the audience at ISBT’s BevTech meeting in Frisco, Texas. Though Coca-Cola’s brands are positioned to grow, sustainability is equally important, she noted. “Seeing volume growth is great. But seeing volume growth without sustainability—it can outrun you really fast.”

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