Upcycled food launches leap as concerns around waste grow: report

Read the full story at Food Dive.

Launches of food and beverages containing upcycled ingredients saw a 122% compound annual growth rate in the five years ending third-quarter 2021, according to a report from Innova Market Insights. This figure was higher than products using recycled plastic in packaging (59%) and those carrying carbon-emissions claims (47%).

Nearly half of consumers surveyed by Innova said they are actively trying to cut food waste. The market research group also found that 62% of consumers are willing to pay more for food and beverage products that are dedicated to stopping food waste.

Consumers’ growing concerns around addressing food waste have supported a wave of new products, ingredients and innovation in the food and beverage industry. 

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