Sustainable shopping: Four ways you can help consumers navigate environmental claims

Read the full story at Dairy Reporter.

Growing demand for environmentally responsible food and drink has been accompanied by increased concern over greenwashed claims and rising confusion over what they actually mean. Els Zeeuwen, Director Branding & Communications at FrieslandCampina Ingredients, shares four top tips to help shoppers navigate these muddied waters.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.