How a shadow price on water could prime innovative technologies

Read the full story in GreenBiz.

How can stakeholders, in particular the private sector, contribute to scaling innovative water technologies and catalyze other stakeholders to accelerate changes in public policy to adapt to 21st-century water realities?

We propose the increased adoption of shadow pricing (the price of water plus consideration of risks, costs for energy and associated carbon emissions, etc.) and business value at risk strategies (additional considerations such as brand value, license to operate and grow, etc.) to overcome the challenges and barriers of using internal return on investment criteria to consider these strategies.

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