Read the full story at The Intercept.
In ongoing litigation over the greenwashing of plastic recycling, the bottled water company BlueTriton made a revealing argument: its claims of being environmentally friendly aren’t violations of the law, because they are “aspirational.”
BlueTriton — which owns Poland Spring, Pure Life, Splash, Ozarka, and Arrowhead, among many other brands — is estimated to contribute hundreds of millions of pounds of plastic to U.S. landfills each year. BlueTriton used to be known as Nestlé Waters North America, which was bought by the private equity firm One Rock Capital Partners in March 2021. The company, which has a history of draining aquifers to get the water that it encases in polluting plastic, owns about a third of bottled water brands in the U.S. Yet with sleek, green — and blue — PR materials, BlueTriton markets itself as a solution to the problems of plastic waste and water.