The Bumble Bee Seafood Co’s sustainability success opens unexpected marketing opportunities

Read the full story at Food Navigator USA.

By replacing the shrink wrap around multipacks of canned tuna with paperboard cartons, The Bumble Bee Seafood Company not only achieved an ambitious sustainability goal ahead of schedule, but it also unlocked unexpected marketing, retail and consumer benefits.

Published by Laura B.

I'm a degreed librarian with over 30 years of experience as an environmental information professional. I'm currently the Illinois Sustainable Technology Center's Sustainability Information Curator and also manage the Center's strategic communications.

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