The Bumble Bee Seafood Co’s sustainability success opens unexpected marketing opportunities

Read the full story at Food Navigator USA.

By replacing the shrink wrap around multipacks of canned tuna with paperboard cartons, The Bumble Bee Seafood Company not only achieved an ambitious sustainability goal ahead of schedule, but it also unlocked unexpected marketing, retail and consumer benefits.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.