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When it comes to creating a sustainable planet, an increasing number of consumers believe retailers and brands should take the lead, according to a new study. In fact, 87% of consumers believe companies are responsible for protecting the planet and its people.
The study was conducted by Wunderman Thompson Intelligence on behalf of global materials science technology company Footprint, and gauged the attitudes of consumers in the United States, United Kingdom, France, Germany and the Netherlands. Among respondents, 85% said brands should play a role in solving sustainability issues since they are directly related to the problem, and 78% believe companies and brands aren’t doing enough to make a change.