A Google-backed carbon footprint tracker could be a game-changer for small businesses

Read the full story at Protocol. The calculator is part of the SME Climate Hub.

Tracking carbon emissions is hard, especially for small and medium-sized businesses. A Google-backed company is coming to their rescue, though.

Swedish startup Normative introduced a free version of its carbon emissions tracker, which it created to help relatively small companies get a baseline understanding of their emissions. That’s the first step to putting together a climate plan.

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