The end of ‘vroom, vroom’? Mattel brings first carbon neutral electric vehicle toys to mass market

Read the full story at GreenBiz.

Even toy cars are joining the electric vehicle revolution, with Mattel this week unveiling the first mass market toy line to be certified as “carbon neutral” featuring zero emission toy cars and EV charging stations.

The line has been launched under Mattel’s construction toy brand Mega Bloks, with the new “Green Town” range including four building sets such as the Build & Learn Eco House and the Grow & Protect Farm.

Every product is made from a minimum of 56 percent plant-based materials and a minimum of 26 percent bio-circular plastics, with the materials approved by the International Sustainability & Carbon Certification body.

Moreover, each toy in the set is designed to help teach “green behaviors through play patterns,” Mattel said, highlighting how the blocks will allow children to simulate waste sorting, using electric transport, protecting honey bees and choosing renewable energy sources. 

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